The leadership teams of Fetch for Pets and Brand Buzz announced the official transition of its two entities into a unified division: Pets + People. This rebranding initiative marks a milestone in the company’s history, positioning them to better serve both pets and people as one cohesive organization.
Pets + People continues its mission to bring CPG, lifestyle, and entertainment brands to your favorite furry friends, while expanding brand experiences across multiple categories to develop innovative, value-driven solutions for the entire home. At the core of their mission is a strong focus on licensed partner brands, as they continuously seek new partnerships to expand their growing portfolio.
With over 70 brands across 45 categories, Fetch for Pets (est. 2008) and Brand Buzz (est. 2015) will leverage experience in delivering quality, value, and innovation to Pets + People. Both Fetch for Pets and Brand Buzz have consistently met the evolving needs of consumers by embracing technological advancements and industry trends, resulting in the development of meaningful solutions. Through long-standing partnerships with manufacturers around the globe, they will continue to secure top-quality sourcing and manufacturing processes. Their sales team partners with over 25,000 retailers across the U.S., Puerto Rico, Canada, U.K., Australia, New Zealand, South Korea (countries including, and more) ensuring that their brands reach consumers effectively.
“We are dedicated to continued advancement through new products and brand innovations. I am excited for this next step in our journey, as we strive to inspire and revolutionize both the world of CPG and the growing Pet Industry. We have a proven track record of success that positions us well for the future,” said Steven Shweky, CEO and president.
The decision to unite under the Pets + People brand reflects the company's commitment to growth and synergy. By consolidating their efforts, they aim to eliminate redundancies, maximize their collective assets, and streamline operations to deliver comprehensive products and services to their customers. This transition is not just a name change; it is a strategic move to enhance our brand identity and ensure it resonates strongly across all platforms.
By leveraging their network of global manufacturers, their goal is to bring more cutting-edge, high-quality products to market while staying agile in responding to industry shifts and consumer demands. Their focus on licensing as a core element of their business strategy ensures that they remain at the forefront of delivering both exclusive and collaborative products.
With over 80 in-house specialists in areas from product concept to creation, headquartered in New York City, and a global network of support, Pets + People is uniquely positioned to help brands become household names.
